William Pitt Sotheby's International Realty - The Pineapple
William Pitt Sotheby′s International Realty chose the image of the pineapple as its icon, since
the pineapple has long been internationally recognized as the symbol of hospitality, adorning the
welcoming entrances of some of the world′s finest homes.
Europeans were first introduced to this exotic fruit by fifteenth-century explorers returning from their voyages to the Caribbean. By the seventeenth century, pineapples began to be cultivated in hothouses. But only the very wealthy could afford this rare and highly prized fruit, which was sometimes used as the centerpiece for entertaining at tables displaying lavish assortments of food. The pineapple became so synonymous with opulence and fine living that less wealthy hosts were even known to rent the fruit for their table displays.
With the rise of New England′s great sailing ship era, a sea captain would often place a pineapple outside his home, after returning from a long and perilous voyage, to signify his safe return and invite friends to visit. Thus originated the tradition of incorporating the form of a pineapple into carved stone elements placed at the entrances of distinguished residences. For William Pitt Sotheby′s International Realty, this tradition endures, with the pineapple serving as the perfect symbol representing hospitality and home.