Monique Rafferty

Director of Marketing

Monique Rafferty

Monique Rafferty

Director of Marketing

Corporate Brokerage

170 Washington Boulevard
Suite 101
Stamford, CT 06902

As the Director of Marketing for both William Pitt and Julia B. Fee Sotheby’s International Realty, I am responsible for creating and executing corporate marketing strategies throughout 27 offices covering three states and more than one thousand agents. I implement strategic brand positioning, as well as individual property and agent marketing, in order to help differentiate the Sotheby’s International brand from competitors in a technologically and visually compelling way. My athletic background, competitive nature, and leadership experiences as a former NCAA college athlete and team captain allows me to thrive on challenges presented in the always evolving real estate market...

As the Director of Marketing for both William Pitt and Julia B. Fee Sotheby’s International Realty, I am responsible for creating and executing corporate marketing strategies throughout 27 offices covering three states and more than one thousand agents. I implement strategic brand positioning, as well as individual property and agent marketing, in order to help differentiate the Sotheby’s International brand from competitors in a technologically and visually compelling way. My athletic background, competitive nature, and leadership experiences as a former NCAA college athlete and team captain allows me to thrive on challenges presented in the always evolving real estate market. I strive to stay ahead of the curve and find overall excitement and satisfaction in looking for new initiatives that will target shifts in the market. In the last two years, as head of a new marketing sector for the company, I marketed more than $150 million in new developments in New York, Connecticut and Massachusetts. 

After graduating from Manhattanville College in 2010 with a degree in marketing, I started my career at Julia B. Fee Sotheby’s International Realty in Rye, New York, as a marketing coordinator, where I supported 90-plus licensed real estate brokers in the management and marketing of their listings in a competitive and fast-paced luxury market. I also acquired my real estate license to gain a better understanding of the industry. In 2014, I was appointed regional marketing manager of Westchester County, with responsibility for overseeing the marketing initiatives of five offices in Rye, Scarsdale, Larchmont, Bronxville and Irvington. Now, as Director of Marketing, I constantly utilize my experiences at the office level, which helped me gain an understanding of the needs of agents and how to connect all of the dots at the corporate level.

Outside of working at William Pitt and Julia B. Fee Sotheby's International Realty, I enjoy coaching within the local ice hockey community. I have coached several boys and girls ice hockey teams over the years. I currently serve as the Head Coach of the Westchester Vipers AAA 04’ PeeWee Boys state bound ice hockey team.

As the Director of Marketing for both William Pitt and Julia B. Fee Sotheby’s International Realty, I am responsible for creating and executing corporate marketing strategies throughout 27 offices covering three states and more than one thousand agents. I implement strategic brand positioning, as well as individual property and agent marketing, in order to help differentiate the Sotheby’s International brand from competitors in a technologically and visually compelling way. My athletic background, competitive nature, and leadership experiences as a former NCAA college athlete and team captain allows me to thrive on challenges presented in the always evolving real estate market. I strive to stay ahead of the curve and find overall excitement and satisfaction in looking for new initiatives that will target shifts in the market. In the last two years, as head of a new marketing sector for the company, I marketed more than $150 million in new developments in New York, Connecticut and Massachusetts. 

After graduating from Manhattanville College in 2010 with a degree in marketing, I started my career at Julia B. Fee Sotheby’s International Realty in Rye, New York, as a marketing coordinator, where I supported 90-plus licensed real estate brokers in the management and marketing of their listings in a competitive and fast-paced luxury market. I also acquired my real estate license to gain a better understanding of the industry. In 2014, I was appointed regional marketing manager of Westchester County, with responsibility for overseeing the marketing initiatives of five offices in Rye, Scarsdale, Larchmont, Bronxville and Irvington. Now, as Director of Marketing, I constantly utilize my experiences at the office level, which helped me gain an understanding of the needs of agents and how to connect all of the dots at the corporate level.

Outside of working at William Pitt and Julia B. Fee Sotheby's International Realty, I enjoy coaching within the local ice hockey community. I have coached several boys and girls ice hockey teams over the years. I currently serve as the Head Coach of the Westchester Vipers AAA 04’ PeeWee Boys state bound ice hockey team.

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