At any given time our firm has a wide array of stunning properties currently available for sale, and we are always thinking of new ways to showcase them. Today we are thrilled to reveal our latest initiative, a new marketing tool that we are calling Eye Candy. This new space will be featured on our social media pages on Twitter and Facebook and highlight selected properties with gorgeous photography. Eye Candy provides a chance for viewers to explore some of our finest current listings available in all of the markets where we operate in the form of a beautiful online photo album. These alluring properties for sale are sure to appeal to buyers searching for homes at a range of price points that meet a range of lifestyle requirements.
15 superb homes that are now on the market in Westchester County, New York and Connecticut are included in this month’s Eye Candy. Viewers will find amazing listings like Chappaqua, New York’s Rosewood, a magnificent country property that offers every amenity one could want in an exceptionally crafted home. Simultaneously intimate and grand, the residence features carefully designed living spaces, a pool cottage, sport courts and landscaped gardens, all on over 87 acres with a lake. In New Fairfield, Connecticut, an 8,000+ square-foot Victorian-style residence will take viewers back to the classic lake homes of yesterday. The 2003-designed Candlewood Lake Compound was the recipient of several significant design awards including the 2004 HOBI Award for “Best New Old Home.” We will also introduce a recently renovated vintage farmhouse in Wilton, Connecticut, situated on a lovely hilltop. A gracious living room, fully outfitted kitchen, formal dining room and enormous stone patio with views of sunsets number among the home’s standout living spaces.
Eye Candy is one of many social media initiatives that provide an effective and essential way to market homes in the modern online media environment. Social media platforms can also keep our clients up to date on significant company news and events, functioning as our company’s newsroom. Besides Twitter and Facebook, our brand additionally features a blog about Extraordinary Living and its own YouTube channel, providing lifestyle and market information while giving special inside looks at some of our more notable homes. Our brand draws upon the strengths of social media both to grow our online footprint and to achieve the widest possible exposure for the homes we are marketing, while at the same time forging new relationships with qualified potential clients in key global markets.