Many buyers and sellers of fine real estate have an affinity for properties that are not only magnificently crafted and beautiful to the eye, but come complete with their own legacy. For admirers of those properties that provide a fascinating window into a storied past, we have great news. The latest in our ongoing series of specialty market sites has just launched, delivering an unrivaled venue for exploring the full spectrum of historic listings available through our network. William Pitt Sotheby’s International Realty invites you to check out historicpropertySIR.com, showcasing historically and architecturally notable properties available in key luxury markets all over the world, from centuries-old European castles to pre-Revolutionary War plantations to landmarks that are on the National Registry. The site has arrived with more than $1.6 billion in historic property listings worldwide, so buyers and browsers, utilizing our advanced search capabilities, will have plenty of unique offerings to discover.
Much like our additional branded specialty sites launched in the past several months, catering to those seeking farm and ranch, waterfront, ski and golf properties, our newest site matches the look and feel of our brand’s main proprietary website, sothebysrealty.com. In addition to allowing visitors to search for fine historic properties for sale and to connect with the agents who represent them, the specialty site keeps users apprised of significant sales of historic properties from our network and features geographic area-focused sections to explore. Covering a wide variety of lifestyle types, the site will serve as an excellent resource on historic properties, providing users with access to valuable insights and vast knowledge.
In conjunction with the launch of the site, the brand has also developed an array of marketing materials to ensure that our new initiative results in our historic home sellers receiving the highest level of exposure possible. Digital banner advertisements will draw qualified traffic to the specialty website, while customizable direct and email marketing postcards will promote the site and its properties to current and potential clients. Matching time-honored homes to buyers who will carry them into the future requires a special set of skills, and sales associates with our brand have the expertise, marketing reach and global connections to successfully achieve this. We are proud to represent some of the finest historic offerings in the world, and we hope that you will come celebrate these remarkable homes with us at historicpropertySIR.com.