Stamford, Conn. (January 18, 2021) — William Pitt – Julia B. Fee Sotheby’s International Realty announced today the promotion of Ashley Breunich to Vice President of Marketing. After serving one year as Director of Marketing, Breunich has made an immediate and distinct impact on the company by elevating the creative direction of the firm’s marketing efforts. During one of the most turbulent years in history, Breunich’s fresh ideas and strategic vision helped steer the firm’s marketing team to maximize its digital and video capabilities in support of agents and homebuyers across the region.
In her role as Director of Marketing, Breunich oversaw several important new efforts including the launch of an innovative digital marketing suite branded Listing 360°, which enabled agents to showcase their listings using wholly digital assets and capitalized on the increased interest in virtual home tours due to pandemic-driven restrictions. The Listing 360° product drives consumers to custom-designed interactive property brochures that include photos, videos, embedded 3D tours, floor plans, property disclosures and more. Agents using the suite can easily share the interactive brochures via social media. Each listing also receives a unique QR code that easily links a potential buyer to the interactive brochure.
The marketing team led by Breunich additionally launched two successful marketing campaigns that sought to capture heightened interest from New York City buyers looking to move to the suburban regions that the firm serves. With videos highlighting the specific appeal of various towns and homes throughout Connecticut, Westchester County and the Berkshires, the social media campaign “Beyond the City” helped position the firm and its agents as experts for homebuyers new to these areas, and resulted in increased web activity and inquiries from potential buyers.
Another video campaign created by Breunich’s team that generated traffic and excitement for the firm was “The Moment to List,” which launched over the summer. “Seeing such small inventory and high demand as a result of the pandemic, we wanted to push out the message that now is the time if you’re thinking of selling,” Breunich explained. “The Moment to List” asset highlighted the Sotheby’s International Realty brand, and showcased the firm’s innovative technology capabilities.
“We are thrilled with Ashley’s performance since she joined us a year ago. Her dedication to digital innovation and strategic marketing at a time when the firm needed exactly such foresight to thrive under unprecedented circumstances has made her invaluable. I’m excited to see her promoted to the Vice President of Marketing role and look forward to her continued success and impact on our firm’s creative leadership,” said Vincent M. Socci, Chief Operating Officer of William Pitt – Julia B. Fee Sotheby’s International Realty.
About William Pitt – Julia B. Fee Sotheby’s International Realty
Founded in 1949, William Pitt – Julia B. Fee Sotheby’s International Realty manages a $4 billion portfolio with more than 1,000 sales associates in 26 brokerages spanning Connecticut, Massachusetts, and Westchester County, New York. William Pitt-Julia B. Fee Sotheby’s International Realty is one of the largest Sotheby’s International Realty(R) affiliates globally and the 43rd-largest real estate company by sales volume in the United States. For more information, visit the website at williampitt.com.
Sotheby’s International Realty’s worldwide network includes nearly 1,000 offices throughout 71 countries and territories on six continents.
William Pitt – Julia B. Fee Sotheby’s International Realty Contact:
Vice President, Public Relations and Communications