Premier real estate brand reports tremendous early results from exposure through brand-new iPhone and iPad app
Fairfield, Litchfield, New Haven and New London Counties, Conn., Westchester County, N.Y., and Berkshires, Mass. (October 29, 2015) – William Pitt and Julia B. Fee Sotheby’s International Realty today announced that the Sotheby’s International Realty® brand has entered into an advertising partnership with Apple as the exclusive real estate advertiser for Apple News, a brand-new application featured on every Apple device running its iOS 9 operating system or later.
Sotheby’s International Realty is one of only 20 advertising partners featured on the new iPhone and iPad app, and the only real estate partner.
The brand reported that since going live on October 16, the Apple News app has already become the #3 overall traffic driving source to the brand’s website, sothebysrealty.com, with 98% of these users being new visitors to the site. Google and Facebook are the top two referring sites.
The advertising arrangement gives the Sotheby’s International Realty brand a 5% “share of voice” (SOV)—the percentage of advertising for any one brand among the total ads featured—in the “For You” section of the app, which supplies a feed of news stories from sources preselected by users. The brand also has a 25% SOV in the app’s business channel, which users can access in the “Explore” section. In addition, users can add a special Sotheby’s International Realty channel within Apple News, which displays content from the brand’s blog, Extraordinary Living.
The brand also announced that it is supplementing the advertising partnership with an additional “iAd” advertising campaign with Apple, allowing the brand to achieve further exposure across thousands of other mobile apps, providing international reach while targeting real estate intenders.
“This is an exciting new development for our brand, which always remains on the cutting edge. The app allows us to potentially reach over 800 million iPhones and iPads, and within one week of launching, it’s already the #3 traffic driver to the Sotheby’s International Realty website,” said Paul Breunich, President and Chief Executive Officer of William Pitt and Julia B. Fee Sotheby’s International Realty. “The level of exposure our new Apple News partnership realizes for our brand, agents and clients is nothing short of extraordinary.”
About William Pitt and Julia B. Fee Sotheby’s International Realty
Founded in 1949, William Pitt and Julia B. Fee Sotheby’s International Realty manages a $3.3-billion-plus portfolio with more than 1,000 sales associates in 29 brokerages spanning Connecticut, Massachusetts, and Westchester County, New York. William Pitt and Julia B. Fee Sotheby’s International Realty is the largest Sotheby’s International Realty(R) affiliate globally and the 28th-largest real estate company by sales volume in the United States. A full-service real estate firm headquartered in Stamford, Connecticut, William Pitt and Julia B. Fee Sotheby’s International Realty provides ancillary services including commercial services through its affiliation with Building and Land Technology, a second-generation development company based in Stamford, Connecticut; William Pitt Insurance Services; and an award-winning global relocation division. For more information, visit the website at williampitt.com.
Sotheby’s International Realty’s worldwide network includes approximately 17,000 sales associates located in approximately 828 offices throughout 61 countries and territories.
William Pitt and Julia B. Fee Sotheby’s International Realty Contact:
Director of Content