William Pitt and Julia B. Fee Sotheby’s International Realty Announces Exclusive Alliance with Influential Japan News Publication, the Nikkei

 

Sotheby’s International Realty Brand is First Luxury Residential Real Estate Company to Showcase Property Listings Outside of Japan

Stamford, Conn. – October 18, 2017William Pitt and Julia B. Fee Sotheby’s International Realty has announced an exclusive alliance with the Nikkei, the most influential news publication in Japan, through the end of 2017. The alliance enables the Sotheby’s International Realty® brand to generate Japanese buyer interest through the Nikkei’s digital platform, which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.

93.5% of all property searches originating in Japan are searching internationally. By being the first real estate brand to showcase properties from outside of Japan to readers of the Nikkei, the Sotheby’s International Realty brand is offering unprecedented access to a virtually untapped global market.

“The Nikkei is the most widely circulated daily business publication in the world and reaches an audience of highly educated affluent Japanese consumers,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “A presence on the Nikkei furthers our strategy to showcase the most exciting properties in the world to an audience of highly qualified real estate intenders. As the first real estate brand to promote properties outside of Japan through the Nikkei, we quickly realized what an amazing opportunity we had to support our substantial expansion in the Asia Pacific region.”

The Sotheby’s International Realty brand alliance with the Nikkei includes the following components:

  • Property Search – Sotheby’s International Realty property listings and high-definition videography will be translated and syndicated to a dedicated page on the Nikkei property listing site
  • Native Advertising – Sotheby’s International Realty will create custom branded editorial content that will be translated and promoted on the Nikkei property listing site
  • Brand Advertising – the Sotheby’s International Realty brand will run banner ad units across the Nikkei’s online edition (nikkei.com) and property listing page

“William Pitt and Julia B. Fee Sotheby’s International Realty is proud to have its local listings showcased to a previously untapped audience of affluent Japanese consumers through the Sotheby’s International Realty brand’s alliance with the Nikkei,” said Paul Breunich, President and Chief Executive Officer of William Pitt and Julia B. Fee Sotheby’s International Realty. “The Sotheby’s International Realty brand’s alliance with the Nikkei puts our listings in front of a wide audience of affluent Japanese consumers and increases our local company’s opportunity for global exposure.”

As a Sotheby’s International Realty affiliate, the firm and its clients also benefit from an association with the Sotheby’s Auction House, allowing the firm’s sales associates the opportunity for real estate referrals with auction house clientele as well as the unique ability to refer real estate clientele for appraisal services for jewelry, art, antique furniture and collectibles.

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About William Pitt and Julia B. Fee Sotheby’s International Realty

Founded in 1949, William Pitt and Julia B. Fee Sotheby’s International Realty manages a $3.9-billion portfolio with more than 1,000 sales associates in 26 brokerages spanning Connecticut, Massachusetts, and Westchester County, New York. William Pitt and Julia B. Fee Sotheby’s International Realty is the largest Sotheby’s International Realty(R) affiliate globally and the 31st-largest real estate company by sales volume in the United States. A full-service real estate firm headquartered in Stamford, Connecticut, William Pitt and Julia B. Fee Sotheby’s International Realty provides ancillary services including commercial services through its affiliation with Building and Land Technology, a second-generation development company based in Stamford, Connecticut; William Pitt Insurance Services; and an award-winning global relocation division. For more information, visit the website at williampitt.com.

Sotheby’s International Realty’s worldwide network includes approximately 21,000 sales associates located in over 900 offices throughout 68 countries and territories.

William Pitt Sotheby’s International Realty Contact:

Andrew Wood

Director of Content

AWood@williampitt.com

(203) 644-1938

 

 

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Wilton BulletinScarsdale 10583
Oct 18