Our Approach to New Developments

We are recognized for providing a level of marketing strength that can’t be matched by other firms. The reach of our marketing extends locally, nationally and internationally, and includes exposure not only for single-family, condo and land listings in Connecticut, the Berkshires and Westchester County, but also for new development projects. In fact, we have an entire subdivision of our marketing team that is dedicated to focusing exclusively on the unique requirements of our new development clients. Today we would like to point your attention to a special section on our website that describes these unique services. We welcome you to click here to learn about our approach to the marketing of new developments: Blue Horizon.

Our Blue Horizon clients benefit from all of the one-of-a-kind advantages offered through the Sotheby’s International Realty brand, such as exposure before Sotheby’s auction house’s base of qualified clients, visibility in key international markets through our worldwide affiliate network, prominent positioning on the sites of renowned global news outlets via our unique marketing partnerships, and a powerful presentation on the websites of our partner firms and our brand. We also have a strategic relationship with the company Building and Land Technology (BLT), which allows us to draw upon the buying power of one of the largest commercial real estate developers in the country.

The Blue Horizon marketing team comprises a group of professionals of the highest caliber, bringing a strong reputation for marketing success. Providing business and financial management expertise in addition to exceptional market positioning and creative design, our team approaches each project with the highest commitment and integrity. With services including research and analysis, creative concept development, budget development, public relations, web positioning and site installation, we consult with clients every step of the way in the marketing of a new development. We utilize every resource we have to achieve success, developing an integrated, comprehensive marketing initiative and ensuring an on-budget, on-time and precision-based schedule for each project.

In the words of Dag Hammarskjold, “Never look down to test the ground before taking your next step; only he who keeps his eye fixed on the horizon will find the right road.” We have a prestigious roster of clients who have utilized the prestige and power of our world-renowned brand. We invite you to join them, and to keep your eye fixed on Blue Horizon.


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Blue HorizonPerfect for Entertaining in New Canaan, Connecticut

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