28-08-17,newyork,usa: new york skyscraper at night

Sotheby’s International Realty Launches Campaign in Times Square

You may be familiar with this sight.

Times square billboard on the buildings

Times Square, the global epicenter of entertainment and tourism, where commerce and art intersect, is renowned for its brilliant displays of some of the world’s most iconic, successful brands. If you’ve been in the area recently, you may have seen a new addition to the landscape.

A series of Video Instants, like this one –

 

– made popular by the Sotheby’s brand campaign with The Wall Street Journal and featured on our social media channels, are playing on two large screens on the northeast corner of 42nd street and 7th avenue. The screens total 1,914 sq. ft. of viewing area and play twice per hour, 21 hours per day, in an area where an estimated 1.5 million people pass by every day.

Look for Sotheby’s International Realty in bright lights through September 30th, you will see something truly exceptional.

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