By Tyler R. Morrissey
Sotheby’s International Realty announced an exclusive alliance with the Nikkei, the most influential news publication in Japan, through the end of 2017. The alliance enables the firm to generate Japanese buyer interest through the Nikkei’s digital platform, which reaches over 29 million monthly readers. The Nikkei, formally known as The Nihon Keizai Shinbun, is Nikkei Inc.’s flagship publication and the world’s largest financial newspaper, with a daily circulation exceeding three million.
The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
According to the trusted real estate publication Mansion Global, 93.5 percent of all property searches originating in Japan are searching internationally. By being the first real estate brand to showcase properties from outside of Japan to readers of the Nikkei, the Sotheby’s International Realty brand is offering unprecedented access to a virtually untapped global market.
“The Nikkei is the most widely circulated daily business publication in the world, reaching an audience of highly educated, affluent Japanese consumers,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “A presence on the Nikkei furthers our strategy to showcase the most exciting properties in the world to an audience of highly qualified real estate intenders. As the first real estate brand to promote properties outside of Japan through the Nikkei, we quickly realized what an amazing opportunity we had to support our substantial expansion in the Asia Pacific region.”
The Sotheby’s International Realty brand alliance with the Nikkei includes the following components:
Property Search – Sotheby’s International Realty property listings and high-definition videography will be translated and syndicated to a dedicated page on the Nikkei property listing site
Native Advertising – Sotheby’s International Realty will create custom branded editorial content that will be translated and promoted on the Nikkei property listing site
Brand Advertising – the Sotheby’s International Realty brand will run banner ad units across the Nikkei’s online edition (nikkei.com) and property listing page
The Sotheby’s International Realty network currently has approximately 21,000 affiliated independent sales associates located in over 900 offices in 68 countries and territories worldwide. Each office is independently owned and operated.