By Tyler R. Morrissey
Sotheby’s International Realty has established itself as a leader on many fronts. From the successful auction house to its vast network of offices that now span 70 countries, the Sotheby’s International Realty brand carries extraordinary name recognition. When it comes to real estate news, Inman News is one of the most trusted sources of information for Realtors, brokers, real estate executives and real estate technology leaders. It is only fitting that these two household names in the real estate industry have come together for an exciting new partnership.
Sotheby’s International Realty recently announced that the brand has partnered with Inman News for a new sponsored section of Inman.com. “Leading In Luxury” will feature original content from the Sotheby’s International Realty network that is designed to keep Inman’s audience ahead of the game in understanding the most creative, innovative and exciting trends in luxury residential real estate. The brand presence on this influential platform will highlight sales associates within the Sotheby’s International Realty network, who will share their expertise through the large reach of Inman’s powerful news platform.
Leading in Luxury will be easily accessible from Inman’s homepage and will feature new posts every Monday throughout 2019 and for the remainder of 2018.
In a press release, Kevin Thompson, Chief Marketing Officer for Sotheby’s International Realty Affiliates, LLC expressed his excitement for the new collaboration.
“The Sotheby’s International Realty brand is an authority in luxury residential real estate, and our exclusive channel on Inman will allow us to share our expertise and offer guidance to their important audience,” said Thompson. “We are proud to have a presence on this influential platform to highlight agents currently in our network and share our research and best practices to engage a new audience among the agent population.”