Client Connect: The Future of Real Estate Has Arrived

By Tyler R. Morrissey

As the digital age continues to shape our world and how we communicate on a daily basis, William Pitt and Julia B. Fee Sotheby’s International Realty has responded to this change with the launch of a new platform, Client Connect. The company has responded to an industry need with an exclusive program designed just for our agents.

Client Connect is a centralized one-stop shop for generating and handling leads and client relationships. The program acts as a personal assistant, integrating three distinct, user-friendly platforms designed to work together in tandem. Buyside helps our agents use real-time data to increase buyer and seller leads. Contactually helps our agents stay in touch with new and existing connections, ensuring that the relationships they’ve worked so hard to establish stay long lasting, and Spac-io helps build future business by providing a superior solution for capturing leads at open houses.

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Buyside works by consuming thousands of buyer leads and buyer-related activities from multiple sources around the web from Zillow to Trulia to The New York Times, as well as open house showings and many other resources. These are then aggregated in real time into Buyside’s robust proprietary system, allowing William Pitt and Julia B. Fee Sotheby’s International Realty to cultivate these potential buyers and intelligently match them to both company listings and agents within the company.

“Buyside unlocks the power of buyer data for our agents so they can win more listings, become more profitable and command greater control over their inventory,” said Paul Breunich, President and Chief Executive Officer of William Pitt and Julia B. Fee Sotheby’s International Realty. “We are excited to make this technology available to our agents in our continuing efforts to provide them with new and cutting-edge ways to generate more business.”

As part of the program, the company has also incorporated a consumer-facing “What is Your Home Worth?” section on the homepage of, providing potential sellers with the capability of instantly receiving a valuation of their home. The site’s quick search tool has also been outfitted with a “Sell Your Home” tab that directs users to a new Instant Home Valuation website, This landing page combines multiple automated valuation models with visualizations of real-time buyer activity, equipping agents with insights on buyer demand to help them generate seller leads, and illustrating for sellers the number of actual buyers looking for a home just like theirs.

Contactually is a client relationship management (CRM) tool that will help agents easily manage their relationships and daily activities all from one place. Contactually will allow our agents to stay top of mind with potential clients and help grow their network and business.

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The final tier of Client Connect is Spac-io, which helps agents maximize lead generation opportunities at open houses with paperless sign ins. This data syncs to Contactually automatically, saving agents the time and hassle of having to retype contacts into a database. Also, agents can now accurately collect visitors’ information and automatically send follow up emails after the open house ends.

Realtor with sale sign

To learn more about how Client Connect is changing the real estate industry, visit

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