By Tyler R. Morrissey
Using SnappSearch, a disruptive unique web display ad format from Inoventiv Canada Corp, our firm was presented with the 2018 Internet Advertising Competition (IAC) Awards for Best Real Estate Online Ad and for the Best of Show.
Our innovative SnappSearch campaign was positioned at the top of The New York Times Real Estate Section homepage, showcasing our listings to the Times’ readership in New York City as well as regionally, nationally and worldwide. By incorporating the SnappSearch unique display advertising personalization format, New York Times viewers were empowered to search and retrieve exclusively William Pitt and Julia B. Fee Sotheby’s International Realty listings, in real time without navigating away from the Times’ website. The campaign also dramatically increased engagement with our renowned international brand.
John Marshall, CEO of SnappSearch, stated: “We are very proud to receive this recognition from the Web Marketing Association. Not only does it recognize a new technology that can significantly impact the future of internet marketing, it acknowledges that our product delivered results for our clients. We are privileged and honored to work with William Pitt and Julia B. Fee Sotheby’s International Realty to develop a product that helps them build market share and be relevant and responsive to the high end luxury real estate market.”
“We are honored to receive these IAC awards that recognize the incredible work of our outstanding marketing team in partnership with SnappSearch,” said Vincent Socci, Chief Operating Officer of William Pitt and Julia B. Fee Sotheby’s International Realty. “Our New York Times ad was an incredibly powerful differentiator for us and is another example of the advantage that we provide to our clients and sales associates. Through partnerships like the one with SnappSearch, we are able to deliver our listings to a broader group of prospective home buyers.”