A new year means new opportunities for a brand that’s always searching for more ways to grow and succeed. With the start of 2016, Sotheby’s International Realty® has announced the launch of the firm’s fresh marketing program, which is strategically designed to reach a global audience of qualified luxury real estate consumers. Between these pioneering opportunities and the already-established, unparalleled offerings of the brand, we expect another triumphant year ahead.
Sotheby’s International Realty’s 2016 marketing strategy is based mainly around content. The brand plans to maintain its global brand recognition and awareness through a heavy focus on video delivered in an omni-channel approach.
“Our 2016 marketing plan was designed with a strategic focus on the consumer, while maintaining our global reach,” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates LLC. “Sotheby’s International Realty is dedicated to providing consumers with what they want, when they want it and where, and we are doing so by providing more content, video and mobile integration than ever before, increasing our exposure to real estate intenders around the world.”
Sotheby’s International Realty content will be delivered in a variety of ways, one important platform being our brand’s distinguished media partners, both in print and online. These include The New York Times, The Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell and Elle Décor, as well as the Google Display Network. Custom content will also be shared across the brand’s expanding social media channels, as well as featured on its Extraordinary Living blog and impressively redesigned website, sothebysrealty.com.
And don’t forget about the one and only Sotheby’s auction house! Our brand plans to continue to join forces in the production of Art & Home, a literary collaboration designed to engage readers with sophisticated content related to the art and real estate worlds. This outlet has a distribution rate of 250,000 worldwide, and offers eight regional editions, adding to the benefits of its overall marketing reach.
“Consumers are now utilizing a variety of avenues in their search for real estate, and this year’s marketing program enables us to connect with a global audience wherever their search may lead
them,” said our very own President and CEO Paul Breunich. “By creating custom content and video and delivering it across an array of platforms, the Sotheby’s International Realty brand is once again making it easy for us to communicate with prospective clients on both a local and international level.”
We are going to make this year our best year yet! Click here to learn more about our brand’s extraordinary 2016 marketing plan.